Commercial Analysis

I watched a COLGATE commercial from the 1960s. It has the three rhetorical devices and I thought it was pretty fun to watch. Here is the link to the Colgate commercial (1960).

Analysis:


Style. The style of this commercial is jumpy and happy. It shows happy people and makes us want to buy the Colgate.


Rhetorical Devices:
   Ethos. In one part of the video there is a man who explains all the effects that the Colgate dental paste did in your mouth. It showed diagrams and pictures that showed how the Colgate eliminated most of the bacteria.

   Pathos. The jumpy and happyness of the video makes us feel happy about the product. Also, the white teeth and the "cleaner breath, cleaner taste, cleaner teeth" makes you want to have that kind of mouth.

   Logos. The expert used some facts such as "it foams in your mouth" and "it eliminates most bad breath for most users".